Amber Wilson 

Brand Manager | Full-Time | May 2023 - Present

 

• Brand Management: Supervise account team, ensuring brand alignment, client satisfaction and timely project delivery.

• Account Management: Oversee diverse client accounts, leading creation of deliverables using marketing tools like Meta Business Suite, Buffer, Klaviyo, Figma, SEO audits and social media platforms.

• Leadership: Identify skill and knowledge gaps in junior team members and provide necessary constructive feedback, motivation, support and training to foster ongoing development as well as team satisfaction and success.

• Client Relations: Nurture strong, productive relationships with clients, acting as a primary point of contact. Communicate effectively to manage expectations while ensuring a clear understanding of the company’s capabilities.

• Workload Prioritisation: Monitor, balance and coordinate team workflows, allocate tasks and prioritise resources to meet deadlines, achieve desired outcomes and enhance overall productivity.​​

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Copywriter & Campaign Strategist | Full-Time | Aug 2021 - Apr 2023

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• Digital Marketing Strategy: Conceptualise and execute marketing strategies that align with the client’s goals by identifying target audiences and behaviours to tailor effective online marketing campaigns on suitable channels.

• Content Strategy: Craft visual and conversation pillars that align with overarching marketing strategy and goals to ensure consistency and relevance across various platforms that resonate with client’s brand and audience.

• Professional Development: Integrate and adapt to the latest marketing channels and technologies, such as AI, to incorporate innovative solutions and improve workflow processes for improved productivity, flexibility and creativity.

• Copywriting & Editing: Research and generate content, writing across multiple brands’ websites, social media platforms, marketing emails, blogs, press releases and advertisements adhering to tight timeframes. 

• Customer Engagement & Retention: Implement and adhere to client best practices, cultivating brand awareness and engagement to expand consumer base and website traffic, ensuring customer satisfaction.

Marketing Specialist, Copywriter & Editor | Freelance

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• Research & Analysis: Conducted research to gather critical information and insights to inform brand strategies. Created personas to understand different consumers impacted by market to develop coordinating strategy and development.

• Presentations: Developed strategically sound and compelling pitches for client presentations. Presented pitches to clients in a professional and engaging manner that captures the client’s brand story and tone of voice.

• Brand Awareness: Developed brand strategies across diverse channels while analysing KPIs such as website traffic, social media engagement metrics, reach and impressions to evaluate effectiveness and optimse brand recognition. 

• Concept Development: Wrote and edited diverse range of content, including blogs, press releases, EDMs, product descriptions, speeches, promotions, and more, tailoring each to engage target audience effectively.​